This post was first published in my Facebook group, Content Creative Sketchpad
We are not concerned with personal habits in this group. And thank goodness.
What we are concerned with is giving our content that little bit of an edge so it slices the big toe off the competition if they try to kick you.
This story is great, and I wonder if the TV host is telling the truth, because surely you wash after…….
Thing is, this is kicking off on social media. If I were a natural skin brand, kinda business I would be all over this.
Inserting my brand into the conversation to talk about what soap actually does and what bacteria is.
You could also newsjack it and post Fox News a goodie bag of soap. Photographing, videoing and create an avalanche out of the event.
Stories like this have a shelf life of about 48 hours unless something else reacts to it which is as newsworthy. Like George Clooney saying he re-uses the same condom to save the planet.
OK, ok I know that bites, but that’s the point.