Does the term “content marketing” make you roll your eyes and want to eat your own toenails?
Maybe you think your digital agency is just making up buzzwords to separate you from your cash?
Does the idea that you must start blogging, tweeting, snap chatting fill you with dread and loathing?
Content marketing and social media are everywhere these days.
Is it a case of “just another buzzword”, or are you missing out on a great technique to make your business go to the next level?
You may even have tried it and it didn’t work, you simply didn’t have the time or passion to really put the hours in to figure it out.
Your digital agency tells you that Snapchat, Instagram Stories, Tictoc or whatever is the new thing to get into or any new platform that is fashionable.
You find that content marketing is too hard, it’s too complex or you don’t know how it will make you money.
This isn’t your fault, because this is a new thing most digital agencies don’t know what they are doing either and so over complicating things makes them sound like they know what they are doing.
Getting guidance from people with real experience and expertise is key in enabling you to develop a way of doing things to take advantage of content marketing
Do you get confused over whether to Tweet, blog, make a Youtube video or countless other things we should be doing with content marketing?
It never used to be like this, you used to be able to put an ad in the yellow pages or in a magazine or local paper and wait for the orders to come in.
We benefit from being online in so many ways, but don’t you get the feeling things have just gotten too complex and things are supposed to happen very quickly.
How often should you blog, what will you write and who will check it. Easy to say you should blog but the real world has other ideas.
Should you create long-form content or short form content? Should you have an Instagram account and what about Snapchat.
Do you get cold calls and emails telling you about how you can benefit from content marketing and of course you should sign them up to do it?
Did you think content marketing was going to make things easier, or at least make you ri
It is overwhelming the number of channels you have to create content for.
In the past, you have built massive amounts of content, but have no audience for it still.
I know what the problems are with content marketing.
You are told that content marketing is going to solve your online marketing problems and increase revenues, but you are not quite sure how.
Benefits of solving the problem.
You see competitors and other with great blog posts that get loads of mentions on social media
How I can help you solve the problem
I can help you understand what content marketing is and help you develop a plan that enables you to go at your own speed to implement it.
A webinar which highlights the current problems and difficulties of effective content marketing.
1. Introduction and overview of the problem, defining where most people go wrong and how to avoid this.
2. The problem with coming up with new ideas
3. Identify just who you should be making content for
4. It’s too hard to do on your own but where to get help
If you are looking for a lesson on how to write a blog post, this is not for you.
We teach an approach which fits any content creation, content marketing, social media marketing, market.
We claim these problems need a strategic solution based on the mindset and emotional attitude of the market, rather than a short term solution based on clever tactics.
You can learn short term tactics simply by Googling the problem and then sifting the results through a crowd based authority tool, such as Buzzsumo.
We teach that you must have the right attitude towards content marketing your brand, product or service. That most of the things you need to know are easily acquired but your attitude or mindset is very hard. This is why a lot of people throw up their hands to exclaim that they just don’t get it.
7. Why do I find content marketing so hard?
You may simply not have the experience or expertise in running content marketing campaigns.
If you have little experience in the field of content creation and social media, around less than two years of full time working on the subject, then you come to the problem
Most business people are expert in their area of business and not in the area of content marketing, so it’s not unusual for such business people to seek outside help
8. Why can’t my content be built to get sales?
It’s difficult to create content that achieves sales without
They are looking for something else. Frustration with content marketing seems to come from a lack of understanding about how people are using the internet. This is totally reasonable as when thinking about your business you are in a completely different place to people reading their social feed on Twitter or Facebook for example.
You lack the skills to know how to insert your brand into the conversation which they are having and fail with your questions, “Have you tried out my product yet, you will love it.”.
9. I just don’t understand what Content Marketing is for and how it is meant to make or save me money.
You may be asking, “How does content marketing actually help my business and not simply be a huge distraction from producing content to increase sales directly?”
Content marketing is designed to build
10. The amount of social media platforms baffles me. How do I know which one to use or should I use all of them and if I do, where will I find the time. Which social media platform will give me the best ROI?
11. I have no time to Tweet and if I did I wouldn’t know what to say, or who to follow
12. How do I go
13 How do I make an infographic? How much does it cost to get an infographic made, I
14, You are being bugged daily by people promising you the Earth,
15. Which part of content marketing actually works, and instead of doing everything. Why not just focus on the stuff that works.
What solving this problem means for you
- Increased traffic
- Increased brand recognition.
- Improvement of the engagement of your content.
- Increased stickiness of your audience.
- Improved engagement when a sales proposition is presented.